Phase One - The Plan

[Krysis]

This is the plan that counts on this site. Everything else I do here for the membership is small by comparison. This is the reason I invited you here. This has been 12 years in the making, and has been really hard some days. I just received an email from a person who said I need to get to the point. Friends, this document is the point! I have tried being brief and nobody pays any attention. Take your time, it will be here tomorrow. Bookmark this site, come back later. I work many hours to give you all the data you need to decide who I am and what I intend to accomplish. Anything less is not acceptable to me.

(By the way, this PLAN has nothing to do with porn. Someone mentioned that on another message board. I needed to say that.)

Also, please read the section of "The Beginning" entitled "And, you have a Point?" It compliments this historically. Take your time, because it is a lot to absorb. And you are getting the Readers Digest version, trust me.

Thanks for understanding my motives and respecting my hard work... Krysis[/color][/size]



I want (20) artists who are willing to allow me to license their music for sale for one year.

The terms are: I am allowed to sell your product using my marketing plan and procedures. (I will divulge those while we negotiate.) Your percentage will be no less than 50% of all sales, and possibly higher. That will be part of our negotiation process.

During this year you are allowed to sell your CD's anywhere you want to, you are free to play and work in any venue of your choosing. Our agreement does not make you exclusive to me, you are only giving me license to sell your digital material only (Mp3's, Ogg. etc.). If you are currently selling, or attempting to sell MP3's elsewhere, you will need to cease that portion of your music sales. I am only interested in the digital download arena, and that would constitute a possible conflict of interest. We can talk about how you feel regarding that subject beforehand.

I will promote your CD's, but, I will not share in the profit of those sales, unless they are sold through my payment system. You can choose that option, otherwise we will refer customers to your storefront, i.e, Froogle, Amazon, CD Baby, etc.

These are the general terms of the agreement, other clauses will be considered valid only upon mutual contractual agreements at time of signing.

The name of this label is Mega Monster Music. There will be a formal site that your product will be showcased. Currently, my Alpha site (which means it is not open to the public and it is in the development stage), is located at: megamonstermusic.vstore.ca/ Remember it is in the development stage, those albums are only props. I may change formats entirely, but you can see that I am for real and not just talking.

You can check it out at your convenience. It is a full featured commerce site with capabilities that will serve our purposes entirely. I can collect revenue and distribute royalties easily. I may, for convenience sake, allow you to collect the revenue and pay me my fees accordingly. That way you have a direct hands on capability, and you will know exactly what you have made to the penny.

Now that is new, huh? I will do that if it will work on the site. If I have to change the programming I am using, then I will. Especially if this idea is something that would give you confidence in the program.

[Krysis]

As you can see, Phase one is very important to me. It gives me a foundation to ask for investment capital. That is the first thing they will want to see, involvement and interest in the system.

The business plan is part of this phase, but really doesn't play into your end that much. It is a responsibility of mine that I will have to have in my possession when I approach the money monsters.

So phase two is about all of the details of preparing your product for market. If your product is market ready, cool, if not we need to get that done. We need bio's, history, band information, your tour dates if any, and all of the things that any record company would require. I need as much juice as I can get from you to present us in a professional manner.

So phase two is about administration. Hard work for me, great props for you, and profit for all of us if done right.

[Krysis]

This is the marketing phase.

Our marketing strategy is a secret. What I am willing to say is that it has multiple parts which involve volume marketing and buzz marketing. (See my story "In the Beginning" for further reference.)

We are going to publish a magazine. An actual publication, not an Internet Ezine. My preliminary title will be Sniff this Rag. The reason I chose that name is because it will have a scratch and sniff feature. That is Buzz strategy #1. It's odd, people will talk, and everyone will sniff. It could be body parts one issue, or a dogs rear end the next. It may smell like heaven, or could smell like an armpit.

That is only one feature that has press appeal and word of mouth written all over it! There is a secret weapon in this magazine that I cannot divulge here. I will once you sign. But it is like nothing you have ever heard of before. It is VERY unique.

The magazine will be popular culture stuff, mens issues, womens issues, political tomfoolery, standard fair. Of course the highlight of the rag is our label and our artists. That is a large part of our promotion package. The magazine may be free at first. At least for a year or two, I hope. If the advertisers go nuts over it, we can keep it free, which would be ideal. People will get the magazine automatically when they register for the next portion of this process we will call Phase Four..

[Krysis]

Here is the issue. Music websites have limited fans. Usually, there are musicians participating there, and that's all there is. The average person feels that they really have nothing in common with rock stars and recording artists. That is a fact that I have watched occur myself. Popular media puts artists in a classification that most fans don't feel they are worthy of. Sounds weird, I know. Think it about it though, it makes sense. It isn't EVERY fan, just a huge portion.

If you invite someone to hear your tunes at ABC Music site, the general pattern is that they will listen to you, and about five other songs from other artists. If there is no other activity to keep them occupied they we leave the site, and they will probably not return on their own. And they will buy nothing that first time. If you coax them, they might come back. But, if you want a major influx of the buying public to be your customers, you won't have time to coax everyone that you would need to in order make a real career. You can do it on a limited basis, say 5000 fans or so, but those numbers are not high enough to support you or your band. You need millions! That is the only way anyone in this industry, major label or otherwise, can legitimize their effort to the point of calling it a career.

So, what we want is a Fans Only entertainment mecca that will not only supply the juice for our label concern, but will create an environment of return visitors that will buy things. The vast majority of people do not feel comfortable purchasing anything until they have been active on a site and have returned about (8) times. That is an average. Almost no one buys from any site that they do not feel at home in. If they have friends there, then that is the best case scenario.

So Monstertainment.com will be that site. I have bounced around a lot of ideas about the attractions we would need. There are a lot of variables, and I get a lot of flack from artists about what they will "allow" their art to be promoted around. I understand your moral concerns, but let me say that it really isn't going to detract from any standing you have, or any moral sentiments that you hold. Each part of the site will be separate from the other. There will be youthful orientation, and there should be adult orientation as well. The two will not meet, except in community functionary things, as in festivals, carnivals, concerts, etc. But let's face it, kids like stuff and we adults like different stuff. Kids are not allowed in bars serving alcohol, and us grown ups don't go to under 18 rave parties, unless we are pervs on the lookout. So look at it along those lines and you should understand why I see that we need adult entertainment. I am not talking about scuz porn, or animal sex, just regular old adult fun. Gambling, if it is still legal on the Net by then, some saucy, sassy stuff, but no hard porn. Sparsely clad people, adult dating connections, stuff like that.

I feel torn that I need to explain all of this, but I get it constantly referencing one or the other artist with moral dilemma's on the subject. Here is the bottom line... If you are not an entertainer who wants to be promoted on the adult side of the house, then we will promote you on the under 18 side only, your choice, not an issue for me. I respect your wishes.

The site cannot be about music only. It has to have entertainment value that demands return visits. You and I, as artists, will not be on the site itself. I will set up days during the week that an artist will host the activities on site, and their music will be playing on the house player, which will be on every page. There will be contest involving your image and referencing your product as part of a prize offering. Plus, people may get a free download that night, from you, or a host of other widgets that will reference you. The day of the week you host will be directly related to your standings on the charts. The highest one on the chart will get first choice of days of that month to host, but they will have to bring even more new fans by promoting like we all usually do, however that is.

And here is the best part: As the Artist of the Day, you will receive a percentage of all sales made anywhere on the site, not just your personal music sales, but every ad we have will pay you; if they pay us! If a fan buys a T-shirt and we get commission, you get 50%! How is that for NEW and DIFFERENT? Ever hear that from a regular music site?

So here is my warmest fuzzy for you... If decide to rip off this idea, please feel free to do so. I have told you very little, and this PLAN has many caveats and one SECRET weapon that is the key to it being just an ok idea or becoming a billion dollar monster! I am gracious, but not stupid. I welcome all partnerships and I think I have proven that I will work my soul out to see this happen for all of us. I am an artist too, and this is my creation. So please be a good neighbor and count me in if you have the backing to jettison this thing into orbit. I will still work as hard as I do now. Since you and I could both meet in Hell someday, I just want you to understand that I was Marine for 12 years and I have a bad temper. I live in Phoenix, Arizona and I eat heat for lunch, so Hell will be a reprieve! ;D[/size][/color]

There will be many more parts to this, but my fingers are bleeding. So I have to get off of the computer.

I hope that you really will consider this opportunity to be a part of a new and quite possibly an obscenely profitable system that will help you live beyond your wildest dreams! I haven't told you everything, but I feel comfortable with the fact that I have told you things you have never heard from anyone else. All of my hopes and dreams ride right along with you. So let's get down to business and get me your products to sell!

Talk to you soon!

I locked this thread so it doesn't get broken with replies. But if you have questions I want to be there for you. You can open a new thread or choose one that looks friendly. You can actually post it anywhere except in the Interactive Ads of course. I will find it, don't worry. This is my virtual office and I am here many hours a day. You can also post a private message. I like those!