In My Moments of Discovery

[Krysis]

Before you start this thread: This is simply a personal autobiographical story about me. It has nothing to do with anything unless you are interested in why my passion is this business. You can read it at your leisure, or skip it if you could care less about my passion. I understand, and I would rather you know the business plan that I propose. So if reading this material bores you, then proceed to the Plan.

I do however, highly recommend that you read the portion of this writing entitled "And, You Have a Point?" (located below). It is all business and should compliment your knowledge base about my intentions.

Thanks. Krysis.[/size][/color]


I have had a fascination with computers for a long time. Even in the Marine Corps during my early years, I wondered what all those servers at headquarters were doing with the information we were sending it. They were very primitive by todays standards, and the data entry procedure was rather strange.

I did not, however, get as much into computers as I could have. They were a known factor in normal life, but not central to anything that I felt compelled to at that time. I knew one thing back then, if you were not computer literate in the following decades, you would be as dysfunctional as some poor person who cannot read. I have heard of people attaining college degrees while being totally illiterate. In my thinking, it would take way more work to do that and hide it, then it would to admit you just can't read and learn. Pride is a funny thing, isn't it?

[Krysis]

The alignment of the planets was a near future event. The Eighties was a time of interesting diversity and strangeness. I was very strange then also, still am. Bowie had a thought or two about it. Nothing actually happened, but it was fun thinking we were all gonna die.

I worked for a company that consisted of thieves and con jobs. Although I have been an outlaw most of my life, stealing from the poor to become rich was never my bag. I do like playing Robin Hood a lot better. That is not what we were doing then, and I felt a constant pang of guilt for it. J. U. Management, Inc. was a scam outfit that simply reproduced current job ads in the paper and resold them to desperate people for $30.00 a pop. Under the guise of a job agency, we did business with a loophole that made it unnecessary to license our business as an agency. Never the less, we had an attorney on retainer and about 5 offices in Los Angeles. I was "Director of Public Relations" or master chicken choker, which was more appropriate for my job title. My job was to hold people off from getting a refund by promising personal attention from our offices. The idea being that if I held them up for 30 days they could kiss their legal right to a refund goodbye. I hated that job!

Being the thieves that they were, the company president purchased some hot office equipment, one of those being a high end Wang mainframe. I was fascinated by this thing, and I tried my best to do something with it. Unfortunately, the Wang and I didn't speak the same language, and we never agreed on anything. I wanted to master that machine very much. Couldn't call the help desk though, I am sure they would have loved to hear from us, you think?

In 1985 I was ejected from my home by my wife, and I took refuge in the military once again. I was a broken man bent on missing every opportunity to better myself, and my only real exposure to computer type gadgets came in the form of a daisy wheel word processor. The daisy wheel design was interesting. The thing I loved most about this machine was the noise. I could set this contraption to print out for hours, and my boss thought I was the busiest person he ever knew! That, and the military "Four Square Desk Paper Shuffle Press" made me the champion slouch in the office. We finally got an IBM 5150 floppy dual floppy drive driven contraption. My career ended right about that time, I never really learned anything about it.

The rest of the Eighties amounted to a drug and alcohol induced haze for me, I remember things, but they are probably all in my imagination. And that thing about George Orwell, that really has nothing to do with the story, but it is good teaser material anyway. At least I thought so. Bowie's song gave me the inspiration not to write dated music. Prince taught me that too.

[Krysis]

So time marches on. The patterns are very zig zag and hard to follow, but the substance remains. I blew through a second marriage and finally got off the dope/alcohol. In this time I owned an old 5150 computer, really limited in what they can do, and I really never expanded on it very much. A boat anchor is what it finally became. Not very good at that either I might add!

The real turning point came for me when I went next door to this swap meet and ran into a guy selling old computers. He had this beauty on sale, a 386 with a 16mhz chip, four, count them, FOUR megs of ram! It ran a version of Windows 3.0 and I was completely mesmerized by this box. All I wanted to know was how to make music with it. From the moment I laid eyes on the Windows operating system, I was a junkie, a convert, geekified! If you don't like Windows I can sympathize. I LOVE Windows!

The issues with this machine were clearcut. Without going into great detail and boring you with tech talk, let me just say that any form of music coming from this machine was not what I was looking for. The ice cream truck jingle had more going for it musically, but I did make every effort. Here was the deal though; this began a revelation in my life. I renounced my marriage (it was dead in the wind anyway), and buried myself in the study of computer technology. I read everything I could get my hands on, repair manuals, tech reports, magazines. I learned how every component interacts with each other, and how software is written to command that interaction. I studied about how chips were made, and I even saw first hand at Intel how the process went down. (I worked in an industry that did business with Intel). I was obsessed!

That computer of mine never made music. What it did do was create a passion in me that I still hold onto today, and I walked away with a philosophy that I preach to myself often. I quit worrying about what I did not have, and I vowed to learn everything about what was right in front of me! I didn't quit dreaming, but I became grateful that I could acquire knowledge that I could use over and over again. That was a lesson in pure gratitude, and it has served me well many times over. Now let me get into what happened next.

[Krysis]

I'd love to tell you about how I conned a computer store into trading my old 386 (in pieces) straight up for a 486, but that may reflect poorly on my character. The whirlwind called my life was rather like a black comedy. I can laugh now, but then it wasn't so funny then. I stayed sober through everything and I can tell you that it wasn't easy, but it was the right thing for me to do. I have been sober 11 years as of this writing, and my life is a lot better. Not perfect, but better.

Between the years 1995 and 1998 I had been watching the progress of this new technology called MPEG. The MPEG was a revolutionary way to compress data. It was transportable and usable by way of special encoder and decoder software. This meant that you could send this file to another over the World Wide Web and they could play it as you intended. The trick was that if you transported anything over a modem it took so much time it would literally take days to complete a transfer of a simple music file. These files are enormous even by todays standards, but back then it would be out of the question. Broadband wasn't even close to being a reality, and DSL was just on a few networks. The venerable phone modem ruled the kingdom, and even with the best case scenario, compression and all, it was a hair pulling experience to download most things larger than a simple text file!

Mp3, a derivative MPEG technology, was a great solution. It took a huge file and made it 100 times smaller, losing only certain parts of its character in the process. It wasn't perfect from the high fidelity standpoint, still isn't, but it was passable. And the average user still claims there is no noticeable difference, which is entirely not true to my sensitive ears. But, you can fool most of the people some of the time, so it has become a standard.

I knew, from the moment my eyes met this compression code that change was in the air! The music industry would one day embrace this as the Holy Grail of the 21st century artist! This was in the 20th Century when I realized this, but the industry is just now getting on the digital bandwagon. There is a reason for that, I will tell you more about it later. For now, I just want to share with you what I did about it in 1998. That is really where this story begins.

[Krysis]

I'm ambitious. At least I appear that way most of the time. Really I am lazy. There is an old saying about asking a person how to best do something, it would be wise to seek out a lazy person. They will tell you the quickest way to get the job done! Maybe you heard that one? That is true in a lot of ways. I have a streak in me that might be called lazy, but I am by no means unwilling to put out an effort. My philosophy is that I want to create the maximum amount of return for the minimum amount of investment. It just makes sense. I toiled along on many manual labor style jobs, and I am no longer willing to use my brawn... It's brain power or nothing for this kid! Yup!

I was an 18 wheel mother trucker and part time entrepreneur back in 1998. I had a friend who was going through similar trials and tribulations, as he had lost his family and a business to boot. We were kindred spirits. I love to brainstorm, it is what I do best. I came up with an idea and my buddy agreed that it was something we could pull off. Revolutionary, far and away from anything that was going on back then. It still has flavor today, in theory. Many have danced around this same concept, not quite getting there, but almost. Today you might call it a collaboration site, a place where people share musical ideas and sometimes finish something. This was similar to that, but more robust. It was designed to finish projects for profit.

The technology wasn't completely ready for this yet, but it was coming. My friend worked with a company that was developing many of the technologies that were needed, and broadband was rearing its head around town. Not everyone had access to broadband, but I had an experimental modem that was the forerunner of todays WiFi, so I could bounce a 256k signal from the cell tower behind my house.. A short story way longer than it needs to be... I knew what was coming.

I developed FreeMusicAmerica.com and put it on paper, graphs, charts, business plan, the whole shooting match. We went down and made a pitch for an A.M. radio station long abandoned. The idea was to get a low band license, create a local radio presence, but actually pitch our real shows on the Internet. I found out Syntrillium software was in town. They made a product called Cool Edit, which was perfect for our plan. Every duck seemed right in our sights! In 2000, I made my move.

Seven investors. Business people, lawyers, CPA's, average Joe's. It made perfect sense to me. This idea was a winner and I could feel the excitement! I was ready to pitch my idea and it was going to go over just like that. Wrong!

There was something brewing that I had not taking into account. I knew about it, but really never included that possibility in my outlook for this business. It was a little known stock market arena at the time called the NASDAQ. What is the NASDAQ? If you had invested in it during the nineties and had not pulled your chips out early, then the NASDAQ was probably your first bankruptcy filing. Average citizens simply called it the "Dot Com Bubble Burst!" Cute.

[Krysis]

So I pitched. Every time it was a strike! In baseball that would be great, but while presenting an idea like this it is best to pitch slow underhand, straight across home plate. What happened was that every presentation ended once I mentioned a website, or the Internet. Everyone that was investing in the market was watching their once over inflated investment taking a dive. They were in no mood to discuss anything that started with WWW or ended with .COM. I too, was devastated. I had no money in the market, probably would have if this deal went through a year prior. We could have cried together, but my anguish was contemplated in solitude. Better that way I suppose.

Here is where the story sort of ends, the first part anyway. I had done things in relation to the music business before. They had also been fruitless, much like an orgasm that you almost had. My constitution had been dented heavily, but my mind would not let go. This is the nature of many of us. Musicians types are like junkies, the habit may be tempered but never cured.

I haven't really mentioned my own musicianship much in this story. I should go ahead and offer up some of that information I suppose. I won't go into great detail, that would require backtracking, and I don't want to lose momentum here. Suffice it to say that I went through phases, each one building upon the other. I did the same with my knowledge of technology, they are a parallel universe for me. I play guitar, bass, and some keyboard, I compose, record, and really have a pension for good software. Basically I am a one man show, at least for now.

In 2003 I found a way to do music full time. Not in a band, but as a vocation, which simply means that it is my only job today. What I do is a mystery to most, but believe me when I say that I would not have even dream of doing anything else! I tried to quit many times, but you must know how that is. If you are a musician and tried to quit playing, then we understand each other completely. It won't ever happen as far as I can tell.

After a couple of years of being in the "Biz" and watching the trends, I realized that my ideas were ready to make their appearance. The year is now 2005. The technology had caught up with itself, people were downloading huge files, and music sites were as thick as hornets. The Internet stigma had subsided. Replacing hollow websites with even more idiotic affiliate programs. Such is progress.

Not one of these music sites were doing anything like I had envisioned in 1998. I thought for sure someone would have figured it out by now, but not yet I was relieved in a way, baffled somewhat as well. The concept is so damn simple, it just boggled the mind that it wasn't already prostituted out like everything else on the Internet. But, it wasn't and it isn't, and I went to work on this project once again. It is hard my friends, way hard! I can only say that it is what I want to do, so that helps me over the hurdles.

Now let me give you the basic information that has convinced me that something new can happen. It seems the time couldn't be any better! If I am wrong, then I know that at least we gave it a shot, right?

[Krysis]

Still don't! Want to build a website, that is. It is a time consuming mess that completely dilutes all of your greatest intentions and smashes all of your well thought out ambitions. It is the version of Cyber Hell that I am sure must have been documented by Nostradamus or in the Book of Revelations somewhere. If you have created even the most rudimentary website, you probably understand where I am coming from.

At this stage of my life I had built enough websites to understand that one of the problems facing the Music Site Industry is that people usually have great intentions going in. What happens is simply this; The sheer man hours required to maintain a site can soon become overwhelming! If the site grows too fat with members, the individual attention to detail gets diluted, meaning we never get any real benefit as a customer because the administrator, or owner of the site, is too preoccupied keeping the ship from sinking. Plus that, most of these sites are run by a handful of people. If the membership is 100,000, let's say, and there are 2 to 5 people actually on staff, how effective do you suppose their services really are in most cases? Not very. At that stage it is no longer the priority to supply great service to artists, the priority now becomes site maintenance and advertising bucks. The only service to be had is fixing a bug in the site itself, the focus is not on us as artists. After all, we are special, right?

Yup, you and I get sold out to Bizrate, or someone else, because all the site can do now is survive on the teat of Internet advertisers. Why? Because a long time ago someone decided that they would give away their "service" for FREE. This had a trickle down effect in the industry and created this monster that serves no purpose other than to peddle merchandise unrelated to music or anything else we require as artists. It is the only way that these sites can make money, and they make a lot of it... Sometimes. One good ad banner can bring in thousands of dollars a month! Not to mention Google Adwords, and whatever else they have. I am not cutting them for doing what works, I am telling you why these sites are not very effective for us as artists wanting to make music our career. They are not capable of focusing on real promotion.

It has been the way of the Internet since it began. Not much has changed in that department. Everything is FREE except when you click on that banner. There is really no free lunch, someone always has to pick up the tab. In this case it is advertisers up front, ultimately it is the consumer on the back end. Nothing is actually free on the Internet. A few things here and there, but there is always a catch. People need to make money to live, so who can blame them?

During this year, 2005, I searched out a site that appeared to be in good shape tech wise, that might need some new energy. I found it in a site that will go unnamed for now, but they had a nice looking main page, and appeared to be fairly well organized. The issue at that time was that they had zero activity. I decided that I would plant my seed in this field and see how it would grow. It was an "Everything is Free Here" music dumping site, so they had no income stream. There was no program of any value and no membership attraction factor. Definitely no worthwhile advertisers where knocking. There were no fans either. There never is though, so no big surprise there. This place was a bust all the way around. Perfect!

[Krysis]

So I get a foot in the door. I started out offering my assistance with some tech stuff. Then they found out that I had a knack for writing, and they offered an unpaid position as an editor. Beggars can't be choosers.

One day, after I had developed some recognition and gathered an amount of trust from the site owner, I made him a proposition. I said that I had a plan that could really make this site not only profit, but become the only site on the Internet that really is making careers happen for recording artists. He listened while I laid it out. The man was so excited that I knew I was hitting a nerve ending, and we were in business! We made an agreement and got down to it.

First thing was, this person had a really bad habit that I had begged him to quit. He consistently announced things that were not ready for market. I know the intention was good, but customers notice that, and when some idea never materializes, for whatever reason, many customers see that as a weakness in the entire program. Sure, there may be valid reasons for why it never came to pass, but unless you have the courage to announce that reason, good or bad, it simply appears as though you are full of hot air and have no concept of what you are doing. I could never get this point across. And his habit continued.

Ultimately here is what happened. Since there is more than one human being involved, the perception of each person will always be different. This is my version, and after going over it a hundred times in my mind, I believe it to be the truth.

After literally hundreds of hours of meetings and phone calls, after hundreds of pages of product and service provided to this company through me, with the agreement in place that we were going to launch my idea, this guy blew me off in one fell swoop! One day, I go to the site and there is this new supposed Promotion program in place that I was never told about! That would have been fine if it was a slam dunk deal, but it just wasn't. To me, it was a scam, a farce, and it only served one purpose. This person had accrued an amount of desperation in his personal life, and he believed that this hokey program was the only alternative. He felt his site was going down and this was the best option to save his himself! It wasn't true by any stretch. I was floored when he devoted 100% of his time to fixing this screwed up program that was, once again, not ready for market! All of the promises I made to the new clients, that I personally motivated to be there, was now just another phony line. But this time I was the messenger, and I was not happy in that role! Should I have shot myself?

There were other things that destroyed this partnership. At one point, while I was senior vice president of the company, I made a move that should have created wealth beyond our wildest dreams! The owner of the site made a desperation move before I came on board. What he had done wasn't all that unreasonable, but he had given away the farm for peanuts to save the site. He had minor league investors tying up 49% of the company for under $20,000.00 dollars. This presented a problem in my search for big money investors, since there was nothing to invest in. I couldn't even get a share myself under these conditions.

So what I did was I looked at the big picture and realized that since the company was legally incorporated we had a major out. By simply dividing the company into two separate entities, I created a 49% share availability to sell to new investors. The logic I used was that these so called "Investors" had really only invested in the website itself. The company, or corporation was an entirely different animal, therefore, available. And since there were no legal stock certificates issued, and only verbal agreements in place, there wasn't anything unethical about the split. Problem solved! Or so one would think.

My next move was to find an investor. I called a guy in New York who used to trade on the market. He said he wasn't sure what he could do, but would get back to me. In less than a day he calls me up to tell me that he has a meeting set up, a social affair, with the CEO of Penthouse magazine! He knew this man through someone he was related to. And wouldn't you know it, he was going to meet him in Florida for, what else? A music festival! Is that a photo op or what? Any reasonable person might think so.

The place and time were set. My friend was able to schedule a meeting with the CEO of a this powerful company in his New York office. I had 20 days to prepare my offering, meaning I had to get a business plan together. The owner of this music site seemed barely enthused, lethargic really. His personal home life issues had taken center stage, and I spent many hours comforting this guy through his drama/trauma. It was not what I signed up for, in fact I never did get paid a dime for anything I produced. Being a personal counselor was stressing me out, but I do what needs to be done.

I could not get this man nailed down to create this very important business plan! I had to have his input, after all, it was his site. The day came and my friend in New York was completely enraged that he would walk into this meeting empty handed. Could you blame him? All I could offer were lame excuses. There is one thing I hate more than anything, and that is lame excuses. And I'm am once again the delivery boy and I am not digging it!

This happened twice. if you can believe that. If I am anything in this world, good or bad, I am loyal to a cause. At that time this site/business was my cause. So I stayed true and even after two missed opportunities, I held on to the notion that all the owner really wanted was to make this a success through our own efforts. I was all for that, after all we had a plan, right?

Then came the fateful day when this supposed "Promotion" scam enters my life. I am beside myself, but decide that since it is not really my site and I am no more than a squatter there, I will try to make the best of the situation.

So I develop a new program where I will attempt to contact every college in the nation personally. Not by email, but by telephone, followed by an actual snail mail letter. What I was going to do was set up a one page section for each genre of music with a snippet of each artist who had given us license to promote their work. Now I don't know about you, but this sounds like a lot of hustling needs to be done BEFORE it could be called ready for market. Am I wrong about this?

So here comes the owner of the site, calling me to tell me what a wonderful idea I have and he wants to announce this and do that and put a button on every page... "Wait a damn minute," is say, "This is my project, let me do it the way I intended to without you announcing what is not even partially ready!" or in words similar, but not exactly, like those. I had just about enough at this point. He wants to announce this program and I wasn't even through contacting the "A's" on the list of colleges! And he also wanted to rearrange the whole show to accommodate his premature announcement. I hung up the phone.

That was the end. I realized that I was banging my head into a wall that would never break through for me. I am hardheaded, but if I can never break through then it is best to stop. I flapped my gums for the last time. At lease for that part of the show.

[Krysis]

Yes, there is a point. I know that very few can see what I see, exactly the way I see it. No one will do the work for me. I will build the sites, I will create the momentum, until such time that it takes on a life of its own. That is my cross to bear in this, I am willing to honor it and embrace my destiny.

Here are some key points that you need to know in order to understand that I am not a guy who is blowing smoke:

I have explained to you the general reason why music sites offer very little. Not out of spite, but because that is the nature of the Internet. It is out of need to survive and make a living. Unfortunately, it is a one way street. They make a living in this business, and many of us do not.

The second pertinent issue is the sad condition of digital sales on the Internet, not by commercial artists, but by the independents sponsoring only themselves in this game. ITunes topped a billion in sales in 2005, I am positive people do purchase music online. Just not ours. Why is that do you suppose? The answer can be summed up pretty well by saying it is because nobody knows who we are. That is what promotion is all about. The only way the public will buy anything from us is if they like us or something about our message, etc. That does not happen by accident.

I'm stating the obvious, I realize this, but there has to be all of the elements on the table before I can show you the solution. We need to know the "why's" before we discuss the "how's" and this will reveal the next step in our evolutionary process.

Really those are the basics. It boils down to; No Fans = No Sales. Before we get our panties in a bunch, I am not saying we don't have fans, of course we do. But in this environment it is not enough to have a few fans, we need a major infusion of people who find us to be an item that they cannot live without! It is the basic economic function of supply and demand.

What the best case scenario would be is have a massive demand and an ample supply, that is perfect world jazz. Our current situation is that we have plenty of product. but almost no demand. It would be better to have high demand and short supply. That has been the record labels bread and butter for decades. Limit the pressing and create the illusion of massive demand because of shortage in supply. There is nothing wrong with this, it is how products are marketed. The only negative effect is usually that this activity creates an environment that could increase prices. So an overstocked CD costs $9.00, but a high demand CD could bring in up to $20.00 for a popular artist.

Access to distribution networks is useless if there is no demand. So spending money on a site like CD Baby may not be the ultimate course to take. Nothing wrong with it mind you, but the point I make is valid. It doesn't make a difference how many storefronts you have, if the buying public does not know you or your product, no one buys. So having all those sites offered for you to flop a CD on is really useless in the big picture.

Same thing with the music sites in general. People very rarely buy actual music from these sites, and the majority are just gatherings of like artists, and they will never buy your music. Most of it is available for free anyway, so what is the attraction to buy the cow when you can get the milk for free?

So what is the solution? Well, we already established that we need to be in the "supply and demand" cycle that every product that is successful adheres to. That is marketing 101 stuff, we should all know a little about that. The other part of the solution is a strategy called volume marketing. Walmart does it every day, there is a tried and true method. (I heard Walmart was having stock issues as of this writing, that isn't because of their marketing, it's how they treat their hired help that is creating that problem. It will go away, you can count on that!) I am not going to explain this marketing system to you right now, it would reveal more than I care to in this public offering. If you know the methodology behind volume marketing then you are probably understanding where I am going with this. If not, research it and I am sure the light will come on for you.

The second part of this equation is promotion or publicity. There is a little known formula out there that grabbed some media attention awhile back, but has seemed to fade. Most of these things have a shelf life in popular culture these days, but it still has powerful connotations in regard to our approach. It is called Buzz marketing. [/b] On the Internet you may recognize this process as Viral marketing. Call it what you like, it really is; Word of mouth advertising. The best and most effective form of advertising in history. I can site examples by rote, but let me give you a statement in fact; We will buy from a friend before we will buy from some company! Word of mouth is just that; Friends recommending to friends. It is really that simple!

Most advertising does not work. That is a fact. Ask any advertising guru to give you statistics on the effectiveness of their ads campaigns, and I can guarantee they don't exist. Why? Because advertising is an esoteric thing. Those who get it, do, the majority could care less. The market is so jammed with advertising we ignore it for the most part. When was the last time you actually clicked a banner ad on a site? Not often I bet, if ever. I do just because I know the site makes a nickel or something, and I am a linkaholic, so I search out resources. But I never buy a damn thing, and that would be the pinnacle of perfection for any advertising campaign. We click through, therefore We buy. Probably not the majority of us.

So my thinking, and that of most companies, is that 90% of advertising is not effective! So why do they do it? Because they have a budget set aside for it this year, and next year they will have the same budget. It is a write off anyway, so... No harm, no foul. If it doesn't work there is always next year, and they still win.

So far we have established that we need to create a demand, and that word of mouth is the most effective method to meet that need. So how do we create this kind of Buzz in a marketplace? There is really no sure fire answer to that. There are what could be called carriers that are the vehicle for this process. Namely, you have to receive press. Have you ever heard the saying that any publicity is good publicity, even bad? That is true to an extent. There are limits to the effectiveness of bad press, but it can raise an awareness and an interest, and that is the ultimate goal.

So what we need is publicity and press to publicly make a scene. It can be done by doing something outrageous, like renaming a town after your website, and that has been done before. You can do something funny, but that is tricky because it could backfire and make you look like a clown, and most people don't really like clowns that much. (Why do you think they look so sad all of the time?) Really though, it may make you look stupid and incompetent if it comes off the wrong way. So just what is the answer to this dilemma?

I am not going to tell you right now!

I have it, packaged up and ready for the right investor to jump on. I have more things to do, more sites to build, more articles to write, more people to enlist in this Army, but I already know the answer! And I want to desperately share it with pioneers who have the spirit that makes people venture out into the unknown universe, jump into rockets and fly to the moon, race experimental aircraft into oblivion! If you have that spirit, then together it will be a lot easier. If I do it on my own it will take awhile, but it will still happen.

Meet me halfway. Join my effort in some fashion and I will tell you what I think we can do to change this. If I am not charging you any money, it is hard for me to understand any resistance. I feel it every day, but one day there will be some of you who finally figure out that I might have something here.

Maybe it is all some pipe dream, but tell me... What do you have to lose? You have invested nothing so far, and if you do invest anything, it will most likely be to your advantage. Your call.

[Krysis]

I will not pull your leg and lead you on for the sake of lining my pockets. Do I want all that life has to offer? Of course I do. I have desires like all humans seem to have. I am doing just fine right now, but things could always be different. And I would be grateful!

I promise to treat you like I want to be treated. I have a great program to offer an artist that I believe will let you feel as free as you do now, more actually, because you may possibly be able to make a real living creating and performing your very own music! For many of us a good living is more than we could ask for. If we never make superstar status, it would not be because we didn't try, it would be because that was not our destiny!

Our destiny lies in our hands. No one can control that part of our life, and we only allow the perception of that control to impede our progress. You and I know that we can do this, no one can deny us this part of what we were born to do! The rest is up to us to define and control.

So whatever you do, I hope to hear from some of you soon.

Your turn.

[Kelli Carlson]

Artist looking for producers and work. [phone]

[Krysis]

Ok, Kellie, I have to move you to another area of the board. I will call you though. I am interested in what you need.